Whisky Marketing is so off piste...d There are two types of people, Buyers & Drinkers. They are emphatically NOT the same thing ~ although, like a good conundrum, they CAN be the same thing!The marketing demographic for the new whisky drinker is the 28 year old,...
The Future of Whisky I have just watched a programme about Dan Barber and Blue Hill Dining.This restaurant and philosophy illustrate an old, new way of looking at dining and food production. Basically, they are trying to make people think about flavour and good...
Whisky is Liquid Music Listening to recordings of Daniel Barenboim, the Argentine born, Israeli pianist and conductor giving the Reith Lectures in 2006, I was reminded of how classical music and whisky resemble one another, both in their construction and in our...
Two Drams Two Drams ~ Bruichladdich Black Art 3 and Ardbeg 10 year old.What makes a good dram? Is this a different question than what makes a dram good for you? Yes, I think it is.We can talk about whisky the way we talk about art. There is good art and bad art, and...
Feis Ile – Bowmore Day Bowmore Distillery Open Day ~ The day kicked off for Whisky for Girls with a food and whisky pairing masterclass with the great Rachel Barrie, Master Blender at Bowmore. As I hadn’t had time for breakfast, I was, as in the title of...
