Celebrating Scotch https://islaywhiskyacademy.scot/wp-content/uploads/2020/04/Earth-Whisky.mp4 Distilleries make whisky and age it in damp, cavernous warehouses. After storing for 10, 12, 18, 22 years it is bottled and sold to the public, often to drink at...
Whisky Marketing is so off piste...d There are two types of people, Buyers & Drinkers. They are emphatically NOT the same thing ~ although, like a good conundrum, they CAN be the same thing!The marketing demographic for the new whisky drinker is the 28 year old,...
Whisky is Liquid Music Listening to recordings of Daniel Barenboim, the Argentine born, Israeli pianist and conductor giving the Reith Lectures in 2006, I was reminded of how classical music and whisky resemble one another, both in their construction and in our...
Terroir in Gaelic is Anam an Fhearainn - the Soul of the Land TERROIR : of the landAnyone who thinks there is no such thing as terroir misses understanding themselves and our world. Barley, water, peat, yeast, copper, people ~all come from the land.In making whisky ~...
Whisky For Girls Presents... Girls For Whisky Women in Whisky are standing on the shoulders of giants ~ Emily Pankhurst, Millicent Fawcett, Bessie Williamson and Sheila Burtles… to name but a few. We owe a great debt to these forward-thinking independent women....